Feel Italy’s Essence:
Top Italy Things to Do: Explore the Best of Italy
Narration by Baldassarri Giuseppe, Destination & Export Marketing and Management
“Italy Things to Do | Discover Italy’s Essence”
Title: Discovering Riviera dei Fiori in Liguria: A Gem of Italy
There is a place where the scent of Mediterranean blossoms rides the breeze, and where each curve of the coastline feels like a whisper from the past. The Riviera dei Fiori—Italy’s “Riviera of Flowers”—is nestled gracefully along Liguria’s western edge. It’s not just a destination, it’s a living experience, layered with feeling, connection, and meaning.
My journey through the Riviera dei Fiori begins not with a map, but with a sense—a curiosity stirred by the colors of Bougainvillea cascading over stone walls, the rhythm of daily life in seaside towns like Sanremo and Bordighera, and the taste of olive oil kissed by sea air and sunlight.
Discovering a destination like this isn’t simply about ticking boxes on a travel list. It’s about engaging in a human experience. It’s that first warm smile from a local artisan in a hilltop village, that instant sense of welcome you feel stepping into a family-run trattoria where the aroma of basil and garlic greets you like an old friend. It’s the recognition, unspoken but powerful, that you’re not just visiting—you’re being received.
The Riviera dei Fiori invites you to wander: to find the hidden coves where turquoise waters meet untouched sand, to follow floral-scented pathways through the gardens of Villa Hanbury, and to lose yourself in the alleys of ancient towns that still hum with the energy of their history. Each interaction—each handshake, each shared story, each inviting gesture—is part of a larger emotional tapestry.
And here’s where the real connection lies. In business, particularly in tourism and destination marketing, we often focus on the journey of our guests—the steps they take from awareness to advocacy. But in places like this, the journey is not linear; it’s circular. Visitors return not because of a billboard, but because they felt something real. They return because someone remembered their name. After all, a place gave them something to carry home in their hearts.
In Riviera dei Fiori, it’s not the grand that leaves a mark—it’s the genuine. A grandmother pouring you a glass of homemade limoncello. The florist who arranges blooms not by order, but by instinct. The fisherman who waves at you from the harbor as if he’s been doing so all his life—and maybe he has.
This is Liguria’s gift: not just beauty, but belonging.
Things to Do
-
Wander the Riviera dei Fiori’s coastal paths and beaches.
-
Explore historic towns like Sanremo, Taggia, and Dolceacqua.
-
Taste local Ligurian cuisine—fresh seafood, pesto Genovese, focaccia.
-
Visit renowned gardens and floral festivals throughout the year
-
Discover artisan shops, olive groves, and wine estates inland
-
Dive into the region’s rich history through museums and medieval sites
